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Why pop-up stalls are a great business move for b2c businesses?

by Codesign Labs
January 7, 2020

Pop-ups – those are two words that every up and coming business owner should absolutely swear by. Pop-up stalls at limited period markets, like Sunday markets or seasonal fests, are a great way to get the word out about your product while at the same time interacting with interested customers. But what really makes pop-ups great for young business owners is –

Pop-ups are great for offline engagement

Your product may have a thriving social presence but that still does not account for all of your potential customer bases. Due to limited marketing budgets, there is only so much reach you can get online, and that’s exactly why offline pop-ups are a great way to engage with the masses.

Image Credits: https://www.civilsocietyonline.com/lifestyle/a-nursery-for-a-sunday-bazaar/

Pop-ups create urgency

Any product that you sell at a pop-up store comes with a certain sense of ‘get it while stocks last.’ This happens because of the temporary nature of pop-up stores causing customers to make a purchase decision right there and there.

Pop-ups Don’t Ask For A Commitment

Another great thing about pop-stores is that they don’t ask you for a long term commitment. Pop-up stores let you have the retail store experience and gauge customer buying patterns without having to shell out big bucks. You can then course-correct if need be for the next pop-up.

Image Credits: https://www.techinasia.com/yappily-indias-first-flea-market-app

Pop-Ups Are Great For Testing Markets

With pop-up stores, you have the freedom to test a varied customer base in varied markets. Pop-up stores allow you the flexibility to set-up shop in different cities and cater to different TGs to find your ideal match.

All in all, pop-up stores or stalls are a great way to market your growing business and give it a better footing and a larger reach. So, watch out for the next event happening around you and don’t hesitate to set up your very own pop-up stall!

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