Personal Branding is all about authenticity and execution. Don’t we all love to call ourselves an original version? And how we wish, the world to discover who we are and what our story is someday. But how will they find you until you put yourself out there!
Personal Branding is not only about expressing your thoughts and views or sharing insights on a specific subject but also distributing it across various platforms in an organized and systematic manner. Reach is the keyword here!
But where should you start from? Read the article below that explains how you can use the following platforms effectively even by yourself for starters. Let’s show you how to do it!
Blogs
Have you always had a very descriptive style of writing? Do you fall short of words when you have your thoughts flowing like a river? Then leverage the benefits of blogging. Write relevant content to engage your audience.
For example – How work from home is working out for your business? How are you navigating through this whole process seamlessly? The story behind your business or simply how did this blog change your life forever! Just kidding! Keep it informative but not boring. Build the content and amplify your presence.
Platforms available for FREE – WordPress, Wix, Blogger
Social Media Content
Be it memes, posts, video snippets, shared articles or even keeping a track of how your existing clients are dealing with their businesses. Be active on social media and observe what’s trending. Share your opinions on social platforms like Facebook, Instagram, and Linkedin. But remember, when talking on social media, keep it short, crisp and to the point. Be consistent with your content and careful with your replies. Every word you speak is now taken to be an extension of yourself. Now, focus on spreading the word!
Platforms available for FREE – Facebook, Instagram, Linkedin
Vlogs
Today’s neoteric audience yearns to consume quality video content wherever they are. Whether they are in a cab, on their couch, in the salon or even during their lunch time, vlogs have become an irreplaceable part of people’s lifestyle and routine in recent times. It is more personal, engaging, informative and fun!
Moreover, if it’s a live session, your audience can interact with you in real-time.
For example – You can create a vlog on what motivated you to start a vlog? How has your entrepreneurial journey been so far? Specific topics related to your sector that your customer must know? Product reviews? And so much more!
Platforms available for FREE – Instagram (IGTV), Youtube, Facebook Live, LinkedIn Live.
Tweets
Every day is a new story. Everyone loves a new perspective. Create a freshly brewed, well-articulated 280 character tweet on your subject matter! As short and simple as it may seem, Twitter is where known faces and numerous conversations also get grilled. But this shouldn’t hold you back because this eventually leads you to a more refined and intriguing content that may interest your audience!
You can also share blog links/ videos as tweets and raise curiosity about your upcoming blog amongst your audience. Highlight an interesting excerpt and let it act as a cliff-hanger for your readers.
You have access to the world’s audience today! So take your tablet, phone or laptop and grab their attention!
Do you find it difficult to keep up with it?
Do you find it difficult to put your thoughts into words? Or keep too busy to create content and keep up your presence? Worry no more! Our personal branding management product ONFLIT takes care of everything from soup to nuts.
Under ONFLIT we understand the person’s area of expertise, brainstorm on relevant topics, create engaging content and then publish it on platforms like Facebook, Instagram, LinkedIn, and Twitter and so on. The process is seamless, the opportunities are endless!
Go on and build your personal brand. We are rooting for you!
