Let’s us just get one thing out there, email newsletters are definitely not a thing of the past. In fact, they do for your business what social media marketing alone cannot do. They help you reach your clientele on a more personal level and give you the freedom to tell them a lot more about your organization that might not be possible through other marketing mediums. So, now that we are on the same page, let’s take a look at the kind of content you should include in your newsletter.
No matter what field you are in, the one thing your newsletter needs to include is an update on the current state-of-affairs of your company. Have news on how the month has fared, what you’ve achieved, what you want to achieve the next month, new products/ initiatives you’re launching, etc.
Apart from the fab work that you do, if there is something else that increases your client’s faith in you it is the awards and recognitions you receive. So, it doesn’t matter if it is a mammoth win or a humbler one, definitely make this a part of your monthly newsletter. Let your clients know you have the expertise and are proud of the work you do.
There is no better and cost-effective way to showcase your company culture than doing it through a newsletter. Let the newsletter be an inlet for your clients to feel more connected with the team that supports their individual success. If you are hosting internal events, celebrating the team accomplishments or introducing initiatives that benefit your employees, then put that stuff in your newsletter.
Let your newsletter also be a place where you showcase the amazing work you’ve done for your clients or quote customer interactions that you or your customer really enjoyed. This lets other clients know of your capabilities and committed attitude towards your clientele.
News & Insights
A good organisation is one that is on top of the latest industry trends; your newsletter is a great way to let your clientele know you are that organisation. By covering industry insights and the latest news your client knows that you are ahead in the game and trusts you to keep their brand ahead as well. Also, sometimes this practice can also open up the scope for new work coming in as the client does not want to miss out on the band-wagon.
Now, before we sign off here is something you need to keep in mind, a good newsletter is one that weaves in all of these points seamlessly, without trying too hard. Not to boast, but we are pretty good at creating newsletters with just the right mix of everything for our clients. So, if you want to give newsletters a go and are unsure how to, let us do it for you; all you have to do is fill in some blanks and leave the rest to us.